My Violet, an American indie brand, participated in their first ever convention fashion at A-Kon 2022 in the Dallas, TX area. The brand showed 5 runway outfits consisting of their signature colorful pastel casual clothing with both casual and eccentric model stylings. My Violet is a 100% woman-owned company in Los Angeles, CA where they pattern and design their original clothing in-house.
Look 1 Cloudy Day
The first model came out wearing a light blue two piece cloud print Japanese school uniform-inspired set. The look conists of the Cloudy Day Sailor Top, Cloudy Day Pleated Skirt, and Fluffy Little Cloud Cross Body bag.
Look 2 The Marshmallow Dress
The second look highlighted the My Violet original Marshmallow Dress and Short Sleeve Sheer Frill Blouse. The lightweight mesh fabric of the blouse and the soft pastel organza paired together create a fun and comfortable kawaii look.
Look 3 Rue Rainbow Dress
The third model came out wearing a My Violet original called the Rue Rainbow Plaid Maxi Dress. They describe this dress as the “perfect pastel rainbow plaid dress.” It’s made of a lightweight fabric with a large hem circumference The hem has a fun flare with the right movement movement. The dress was paired with their simple French Dreams Beret in pink.
Look 4 My Violet x MilkySippyCup Balloon Bunny
A pink bunny holding balloons sits on the front of this cute colorblocked T-shirt. The illustration is by MilkySippyCup, a Mexican tattoo artist known for her designs featuring cute animals and pastel colors. The model also wore Picnic Ruffle Shorts for the bottom piece and held the Twinkle Pillow Purse as an accessory. On the backside of the shirt also has the Cry Bear character.
Look 5 My Violet x MilkySippyCup Cry Bear
The final model’s outfit featured another MilkySippyCup collaboration piece featuring the Cry Bear character. The look consisted of the matching MilkySippyCup Cry Bear Dress and MilkySippyCup Cry Bear Heart Tote. The flare dress and tote are both made out of a blue gingham fabric with pink accents in the collar, cuffs, and frills.
My Violet was one of the many featured brands in A-Kon’s 2022 Japanese fashion show. It was my first time ever seeing this brand. My Violet’s clothing is very size-inclusive making their kawaii vision accessible to all body types. Seeing their products in-person, I could tell that their fabric choices prioritize comfort! My Violet also has a goth sister brand called Foxblood.
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See the rest of the A-Kon runway looks from the other brands: