Haenuli & Iris Garden Fashion Show at A-Kon

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Korean lolita fashion brands Haenuli and Iris Garden attended A-Kon for their 2023 convention. For both brands, this was the second time they’ve guested at A-Kon.

Haenuli started making lolita fashion when they launched in 2007. The brand is known for its creative prints and making pieces in multiple sizes. Haenuli took a hiatus in 2019 and re-emerged in 2021.

Iris Garden started in 2021 and is the American distributor for Korean lolita brands. Some the brands carried include Haenuli, Evil Live, and Baroque.

For this runway, Haenuli showcased 3 of their latest print series which includes Winnie the Pooh, Beloved Hydrangea, and the Beloved collaboration with Iris Garden.

Winnie the Pooh Collaboration

The Winnie the Pooh collaboration features E. H. Shepard’s illustrations from A.A. Milne’s original Winnie the Pooh stories. Haenuli was inspired to create this print since Winnie the Pooh entered public domain in 2022. The illustrations lay upon books along the skirt border, all on a gingham background.

This series was released via Kickstarter. The campaign became fully funded within 6 minutes in June 2022.

Model 1

First up, this model wore the Bashful Piglet Pink colorway of the JSK with matching headbow. Model also wore the series’s wrist cuffs and white chiffon blouse.

Model 1 wearing pink and white gingham jumperskirt with Winnie the Pooh border print, matching headbow, white short sleeve blouse, white socks, and pink shoes - full body.
Model 1 wearing pink and white gingham jumperskirt with Winnie the Pooh border print, matching headbow, white short sleeve blouse - half body 2.
Model 1 wearing pink and white gingham jumperskirt with Winnie the Pooh border print, matching headbow, white short sleeve blouse - half body 1.
Model: shojonoumi

Model 2

Model 2 wore the Gloomy Eeyore Grey JSK with matching beret and chiffon blouse.

Model 2 wearing sax and white gingham dress with Winnie the Pooh border print, matching gingham beret, short sleeve blouse, and ankle socks - full body.
Model 2 wearing sax and white gingham dress with Winnie the Pooh border print, matching gingham beret, short sleeve blouse, and ankle socks - full body 2.
Model 2 wearing sax and white gingham dress with Winnie the Pooh border print, matching gingham beret, short sleeve blouse, and ankle socks - full body 3.
Model 2 wearing sax and white gingham dress with Winnie the Pooh border print, matching gingham beret, short sleeve blouse, and ankle socks - half body.
Model:

Model 3

Model 3 wore the Silly O’Bear Yellow JSK, matching headbow, and chiffon blouse. Layered on top of the dress was the Bees and Pooh Apron.

Model 3 wearing yellow and white gingham Winnie the Pooh print dress with matching headbow, half apron, and red accents - full body 1.
Model 3 wearing yellow and white gingham Winnie the Pooh print dress with matching headbow, half apron, and red accents holding book-shaped purse - full body 2.
Model 3 wearing yellow and white gingham Winnie the Pooh print dress with matching headbow, half apron, and red accents holding book-shaped purse - full body 3.
Model 3 wearing yellow and white gingham Winnie the Pooh print dress with matching headbow, half apron, and red accents holding book-shaped purse - half body.
Model:

Model 4

The final model for the Winnie the Pooh collection wore the Friendly Rabbit Brown JSK, matching beret, and brown chiffon blouse. This outfit also displayed the The Book Vegan Leather Bag in brown. The front of the panel of the bag opens up to show a real page from the book.

Model 4 wearing brown and white gingham Winnie the Pooh print dress with matching beret holding book-shaped bag - full body 1.
Model 4 wearing brown and white gingham Winnie the Pooh print dress with matching beret holding book-shaped bag - half body.
Model 4 wearing brown and white gingham Winnie the Pooh print dress with matching beret holding book-shaped bag - full body 2.
Model: lavenderpoof

Beloved Hydrangea

The Beloved Hydrangea series is the latest release from Haenuli. The print features hydrangea flowers, a flower that blooms in the rainy summer season in Japan and Korea. Hydrangeas can change color depending on the acidity of its soil, so each colorway features a different shade of hydrangea.

The base fabric has metallic strips of Lurex woven into it which gives the illusion of a rainy effect. It’s a difficult effect to capture on camera, but it’s gorgeous to see in-person! Both cuts of this dress include pockets!

Model 5

The first Beloved Hydrangea model wore the mint colorway featuring pink flowers. She also wore the Beloved Hydrangea Head Bow.

Model 5 wearing mint hydrangea print dress with pink accents and pink princess sleeves chiffon blouse - full body 1.
Model 5 wearing mint hydrangea print dress with pink accents and pink princess sleeves chiffon blouse - half body 1.
Model 5 wearing mint hydrangea print dress with pink accents and pink princess sleeves chiffon blouse - half body 2.
Model 5 wearing mint hydrangea print dress with pink accents and pink princess sleeves chiffon blouse - full body 2.
Model: kikobunnie

Model 6

Model 6 wore the grey version of the JSK with matching headdress. Like the mint, the grey colorway also featured pink accents.

Model 6 wearing hydrangea print dress with matching headdress and short sleeve blouse - full body 1.
Model 6 wearing hydrangea print dress with matching headdress and short sleeve blouse - full body 2.
Model 6 wearing hydrangea print dress with matching headdress and short sleeve blouse - half body.
Model: thecococoola

Model 7

Model seven wore the princess sleeves OP in the black colorway with matching bonnet with detachable veil. The OP sleeves had a romantic sheer heart-shaped window near the elbow.

Model 7 wearing black hydrangea print one piece dress with princess sleeves and matching bonnet - full body 1.
Model 7 wearing black hydrangea print one piece dress with princess sleeves and matching bonnet - half body 1.
Model 7 wearing black hydrangea print one piece dress with princess sleeves and matching bonnet - half body 2.
Model 7 wearing black hydrangea print one piece dress with princess sleeves and matching bonnet - full body 2.
Model: birds_symphonia

Model 8

The eighth model wore the white OP and matching headdress with navy accents. Both the black and white colorways have blue and purple hydrangea.

Model 8 wearing white and navy hydrangea print princess sleeves one piece dress with matching headdress, white lace knee socks, and white shoes - full body 1.
Model 8 wearing white and navy hydrangea print princess sleeves one piece dress with matching headdress, white lace knee socks, and white shoes - half body 1.
Model 8 wearing white and navy hydrangea print princess sleeves one piece dress with matching headdress, white lace knee socks, and white shoes - full body 2.
Model 8 wearing white and navy hydrangea print princess sleeves one piece dress with matching headdress, white lace knee socks, and white shoes - half body 2.
Model: the_laziest_lolita

Haenuli x Iris Garden Collaboration Beloved

The Beloved series was a collaboration between Haenuli and Iris Garden. The series’s main motif is coffins with illustrations of The Girl and The Skeleton, Haenuli’s original characters.

The Beloved collaboration launched on Kickstarter earlier this year.

Model 9

First of this series, the ninth model wore the white Beloved OP. The OP had a simple and elegant silhouette with a square neckline and puff sleeves with two ruffle tiers at the hem. This model had the OP styled in a more elegant way.

Model 9 wearing all white shiro lolita one piece dress with coffin motif border print - full body.
Model 9 wearing all white shiro lolita one piece dress with coffin motif border print - half body 1.
Model 9 wearing all white shiro lolita one piece dress with coffin motif border print - half body 2.
Model:

Model 10

The next model wore the Beloved OP in black. Paired with more accessories, this model wore the OP styled in a more ornate way.

Model 10 wearing all black kuro lolita one piece dress with coffin motif border printm half cage skirt, and veil headdress - full body 1.
Model 10 wearing all black kuro lolita one piece dress with coffin motif border printm half cage skirt, and veil headdress - full body 2.
Model:

Model 11

Model 11 wore the white Beloved JSK. The model held the Beloved Coffin Bag which opens up to more illustrations. The opening panel was inspired by the Winnie the Pooh Book Bag as seen on models 3 and 4.

Model 11 wearing white coffin print jumperskirt with coffin handbag - full body 1.
Model 11 wearing white coffin print jumperskirt with coffin handbag - full body 2.
Model 11 wearing white coffin print jumperskirt holding coffin handbag - half body 1.
Model:

Model 12

Lastly, the final model wore the Beloved Skirt and Beloved Blouse. The Beloved Blouse had a bat-shaped collar, high-low hem, large sleeves, and numerous buttons down the front.

Model 12 wearing gothic lolita bat motif blouse and coffin print skirt - full body 1.
Model 12 wearing gothic lolita bat motif blouse and coffin print skirt - half body 2.
Model 12 wearing gothic lolita bat motif blouse and coffin print skirt - half body 1.
Model 12 wearing gothic lolita bat motif blouse and coffin print skirt - full body 2.
Model: misspuddi

At the end of the show, designer Nunu came out to greet the audience wearing her Mystic Wandering Spirit collaboration with American indie brand Mossbadger.

Designer of Haenuli greeting audience post-fashion show - 1.
Designer of Haenuli greeting audience post-fashion show - 2.

As a final announcement, Haenuli and Iris Garden revealed that they would be teaming up as business partners!

Haenuli was one of the three brands for A-Kon 2023’s fashion show! Check out my report for the other two brands, Atelier Pierrot and Star Crossed Lovelies (gallery coming soon)!

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