A Big List of Chinese Lolita Brands

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Lolita fashion originated on the streets of Japan and the style has become a global phenomenon. Lolita fashion gained extreme popularity in China over the last decade. With its popularity rose a ton of independent designers starting their own brands. These brands are pioneering the future of lolita fashion with their sheer quantity and creativity. Most Chinese indie brands operate on Taobao and Weibo, although a few do sell through their own sites.

One problem is that most of these brands only operate in Chinese making it difficult for many non-Chinese readers to find.

What is Taobao?

Taobao (淘宝) is a Chinese online shopping platform. Since the popularity of lolita fashion skyrocketed in China, hundreds of Chinese lolita indie brands started popping up. Most of the Chinese indie brands have their shops hosted on Taobao.

One downside of the website itself is it is not very foreigner-friendly. Therefore can be difficult to purchase from. Thankfully there are several ways to purchase from Taobao.

How to Buy From Taobao

There are several methods to buy items from Taobao:

Option A: Hire a shopping service

A shopping service is a middleman for your transaction. Each shopping services charges their own set fee on top of the items’ cost and shipping costs. The fees cover services such as handling translations, answering questions, packaging requests, etc.

Option B: Purchase from reseller

A reseller/retailer has their own website in English where you can purchase the items through their website’s shopping cart system. Resellers place markups on items for their convenience and are usually priced much higher than shopping services.

Customer service varies depending on the reseller. Some reputable resellers are 42lolita, Clobbaonline, and Wunderwelt Fleur.

Use promo code BUTTCAPE for 5% off your total order on 42lolita!

Option C: Buy from Taobao directly

Purchasing directly on Taobao is the newest and most difficult method. Orders will be sent to a designated warehouse and can be consolidated if purchasing from multiple shops. It is highly recommended to be able to read and/or write Chinese since you will be your own customer service agent if you need to send a message regarding your order(s). Most lolita shops operate on a pre-order basis which may require multiple payments throughout the process.

What is Weibo?

Sina Weibo (新浪微博), often shortened as just Weibo, is one of China’s largest social media/microblogging platforms. Most Chinese indie brands operate on Weibo since many of the main social media platforms such as Facebook, Instagram, and Twitter are blocked in China. On Weibo, brands often post about new releases, worn customer photos, and production status updates.

Chinese Lolita Brands List

There are hundreds of Chinese lolita indie brands to explore! With over 400 brands on this list, there is an aesthetic for everyone from dark to kawaii. Sweet lolita and classic lolita are by far the most popular styles. Gothic lolita and ouji are few in between, but have unique designs. Featured in this list are brands with original designs.

Use the search bar to filter the following major lolita substyles:

• sweet
• classic
• gothic
• ouji

Most of the shops listed make clothing, but you can also filter for the following item types:

• petticoats
• bags
• accessories
• shoes
• wigs

Name	Shop	Social	Categories
69th Department			gothic classic ouji
A Sylvia
A-Sauce			classic
A3 The Candy Tower A3原创洋装工作室			sweet bags
AcYutHorizon			gothic
Advertising Balloon 告白气球家			sweet classic
Adios Eden			accessories
Aerial Cat			sweet
After12AM After12PM			sweet accessories
Airfreeing			classic
Aiyou Lolita			sweet accessories
Akane & Alois			classic
Alice Garden			sweet wigs
Alice Girl			sweet classic accessories
All Kinds of Fur			sweet ouji
AmaStacia			classic gothic ouji
An*Tai*Na			shoes
Angel Library			classic
Angel Street			classic
Angel’s Heart			sweet classic
Angelic Imprint Lolita Kingdom			shoes
Asleep Townlet			sweet classic
Arca et Ovis			ouji gothic
Aurora & Ariel *save 5% on orders w/ code BUTTCAPE on aapetticoat.com			classic petticoats
Austin Waltz			accessories
Avenue D’enfer			classic
Ayi 阿姨桑手作屋			accessories
B.Dolly			classic sweet
Babe			classic
Baby Bear Planet			classic sweet
Baby Ponytail			classic sweet
Babylon Garden			classic sweet
BacioBouquet			sweet
Balladeer			classic
Beauty Bunny 美啦小兔			shoes
Bell House 铃屋洋装			classic
Belle Langue			sweet classic gothic
Bells Hidden in Flowers 掩花铃			classic sweet
Beleganty Fashion			classic
Berry & Wood 莓果森林			classic
Berry Mori			classic
Berry Q			bags
BerryFleur			sweet
Bingo Lulu 宾果璐璐			shoes
BitterSweet Lolita & Vintage			classic
Bizarre Sanctuary			sweet
Black and Meow’s Brain Hole 黑与喵的脑洞坑原创			sweet classic
Blessing Cat			sweet classic
Blood Supply 血琉供給			gothic
Bramble Rose			classic
Bodhi Lolita			sweet classic
Boguta			sweet classic petticoats
BoliCherry			sweet
BoHe Cat			sweet
Bondoroa			shoes
BooBoo Lolita			sweet
Broccoli			sweet
Broken Bone			accessories
Butterbeer Studio			classic gothic
Canacard			classic sweet
Candy Dumpling 糖果团子原创设计			sweet
Capreolus Pygargus			classic
Captain Meow
Castle Too 第二城堡			ouji gothic classic accessories shoes
Cat Fantasia 猫咪幻想曲Lolita少女原创设计			sweet
Cat Highness			sweet classic gothic
Cat Romance			classic sweet
Cats Broom			sweet
CEL Lolita Crusade Evangelical Lutheran			classic
Chant de Cats
Cheese Cat 芝士猫手作			accessories
Cheese Cocoa			sweet accessories
Cheese Mango 芝士芒芒物语			shoes bags
Chemical Romace			sweet
Cherish Treasure			classic
Cherry Berry			sweet
Cherry Bomb			classic
Chess Story			sweet classic
Cheval de Bois			sweet classic
Choco Cat			sweet classic
ChocOpera Chocolate Opera House 巧克力歌剧院			shoes
Chris House Lolita 克莉丝之屋lolita			classic gothic
Cirith Ninniach			accessories
Citanul			classic
Classical Puppets			classic gothic ouji petticoats
Cotton Rabbit			classic
Coral April			sweet
Countess			sweet
Creamy Cutie PIe			sweet
Creamy Planet			sweet
Crucis Southern Cross Universe 南十字宇宙洋服社			sweet
Cuckoo Clock			gothic
Culumi Lolita			classic
Cute.Q			sweet
Cyan Lolita 青Lo－cyan lolita			classic
Cynthia V			classic
Dark Ruby			sweet shoes
Dark Star Island			sweet
Das Lied der Elfen			classic
Dawn Rose			sweet classic gothic
Daydreaming Whispering 白日梦私语原创设计			sweet classic gothic
Daylight			bags
Dear Celine			classic ouji
Deer Girl 鹿童少女			classic
Diamond Honey 钻石甜心			sweet
Dolls Party			sweet
Dolly Doll 哆莉豆			shoes
Doris Night			sweet gothic classic
Dream Doll			classic sweet
Dream Heart Rocky ROCKY君工作室			sweet
Dream Magical			sweet
Dream Nocturne			sweet classic gothic
Dream Rococo			sweet classic
Dream Seller			classic sweet
Dream Studio 梦梦の工作室			sweet
Dream Tea DreamTea梦境茶Lolita			sweet classic
Drunk Coco			sweet classic
Eat Me Up			gothic
écailles De Lune			gothic classic
Eden			classic
Eieyomi 咿哟咪洋装			sweet
Elegant Cat Lolita			accessories
Elk Habitat Starlake			classic
Elpress L			classic
Elven Rabbit			classic
Empty Wardrobe			shoes
EESSILY Dream Studio EESSILY梦境工作室			classic
Eternity Flower Paper Eternity花笺			sweet shoes
Eternity Spring			classic sweet
Etretat 埃特勒塔			classic
Excalibur Lolita
Fairy Faith			sweet
Fancy Fantasy Land Fancy幻境之地lolita			sweet
Fanplusfriend Neo-Ludwig			classic sweet gothic ouji
Fantastic Wind Rabbit Teeth 幻之风原创lolita			classic
Fantasy Land			classic sweet
Fantasy Mirror			classic
Fanzy Fantasy			classic accessories
February Deer			classic
Fee Cafe			classic
Felinae Cookie			sweet
Ferns 蕨树林童			classic
Finger Puppet 指尖布偶工作室			sweet
FleurReve Boutique Fleur & Reve			sweet
Flora Pray			classic
Flora’s Crown			sweet
Flower Bean 花豆家原创设计			sweet
Fluff Mollie			sweet
Forest Wardrobe			classic
Fox’s Feathers			gothic classic
Foxcherry333			accessories
Foxtrot			gothic classic
Fragrance Dream			sweet
Frambuesa Raspberry Pie Frambuesa刺莓派			classic sweet
Friday Lolita			sweet
Garden of the Gods			sweet classic
Genqi Moon 西北之月原创设计			sweet
Gingko Pointer 银杏指针原创			classic sweet
Girl Dream GD原创设计			sweet
Girl Paranoia			sweet
Gloaming Dusk Gloaming薄暮			sweet gothic
GLM			sweet
Grove Deer			classic
Guji Guji Lolita 咕叽咕叽Lolita			classic sweet
Gururu 咕噜噜			shoes
Halo Lolita			sweet gothic shoes
Halloween Alice 万圣夜爱丽丝			accessories
Haruhi Clover			accessories
Haw Berry 山楂浆果原创洋装			sweet classic
Heartbeat Code 心动代码原创lolita			shoes
Heather & Iris			sweet
Heaven Iris			sweet classic
Henrietta			classic
Himena			sweet classic
Hinana Queen			classic accessories
Honey Honey Lolita			classic sweet
Honey Fox			sweet classic
Honey Machine			sweet classic gothic
Honey Peach Lolita			sweet
Hoshibako Works 星箱设计			classic gothic sweet ouji
HMHM Lolita			classic ouji
Ichigo15			classic ouji
Ichigo Mikou Strawberry Witch			classic sweet
Imagine & Spectacle 十里丹青			sweet
Immortal Remains 不朽remains			gothic
Incredible Dream			classic accessories
Infanta			classic sweet ouji
Ink Manor			classic
Inori
Iris Corolla			shoes
Iris Island			sweet classic
Ista Mori			gothic
Jade Woods JW玉做的森林			classic
Jellyfish Lolita			classic
Jewelry in Sunrise			classic
Jill Punk x Loli			gothic
Jun Ling			classic
Kaguya 辉夜			shoes
Kidsyoyo			classic
Kina			classic
King Eleven			classic
Kiwi Kitty			classic
Kiyana 绮娅娜			classic sweet
Knight Night			classic
Krad Lanrete			classic gothic sweet
Krncrlo			classic
Kurihara Bear 栗原熊 鞋饰部			shoes accessories
La Poésie de Camélia			classic sweet
La Pomme 林檎物语			ouji classic
Lady Miao Lolita			gothic classic sweet
Lakeside Lolita			classic
Larmes d’Anges			classic
Le Flacon			classic
Le Miroir			classic sweet gothic
Lee’s Theater			classic ouji
Lego House Lolita			sweet
Lemon Honey			sweet classic gothic
Lemuguet Lemuguet君影草少女洋			sweet
Lemuria Ideal State Lemuria理想国			sweet
Leopard Cute			classic accessories
Lepus Hydrangea			sweet
Lili Berry			sweet classic
Lilian			classic
Lilizi 莉莉子lolita			gothic sweet
Lilith House			classic gothic ouji
Lilith’s Eye			sweet
Lingxi Lolita			classic gothic sweet
Little Dipper			classic sweet ouji
Little Fairy Tale			classic sweet
Little Plum			classic sweet
Little Roe Deer			sweet classic
Loli Cat 洛丽猫原创设计			sweet classic
Lolita Princess			sweet
Lolitas & Colitas			sweet
Long Ears & Sharp Ears Studio 长耳朵与尖耳朵			sweet classic ouji accessories
Lorie Lorie Lolita			classic sweet gothic
Loris			bags
Lost Luna			classic gothic ouji
Lost Romance			classic
Lotus Land			sweet
Lulu’s Garden			sweet
Luna Planetarium			sweet classic
Magic of Utopia			classic
Magic Skirt Cat			sweet
Magic Tea Party			sweet classic
Maple Algae			classic sweet
Marmot Lolita 三只土拨鼠Lolita原创设计			shoes
Mask of Baroque 巴洛克假面			shoes
Mew Mew MewMew生活馆			classic
Mewroco			sweet
MiglioliMiette MMM原创设计			classic gothic
Milk Bottle 奶瓶子原创lolita贩售			sweet classic
Milky Mew			sweet parasols
Milky Way			bags
Milu			classic gothic
Milu Forest			classic sweet
Miracles			classic
Mirror Mirror 魔镜姬			shoes
Mr. Akita MR 秋田原创设计			shoes
Misbehavior 不轨不轨_原创国风			classic accessories
Miss miss简知の原设坊			sweet
Miss Point			classic sweet
Miss Sachiko 幸子小姐原创设计			sweet
Mist Island			sweet
Misty Morning			sweet
MODO 摩多			shoes
Moi Moi Honey			sweet
Moluo Shuangzi 摩罗双子lolita Moro Gemini			classic gothic
Mono Girl			classic bags
Moonlight Forest			sweet
Moongazing Tailor 观月洋服			sweet accessories
Morning Deer 朝鹿原创lolita			sweet
Morning Glory			bags
Morpheus’s Dream 墨菲斯的梦境原创设计			gothic classic
Mousita			classic sweet
Mousse Lolita			sweet
Mumu			sweet shoes
Mushroom House 蘑菇house			sweet
Mystery Kingdom
Nan Sheng Ge Lolita 南笙阁原创Lolita			sweet classic
Nanako			sweet
Night Falls			sweet
Night Rose 夜蔷薇NRose			shoes
Nightmare			classic
Nikki Tomorrow			sweet
Nine Odes			classic
No 22 White Street 白街22号洋服			classic
Nobleness Lolita			sweet
Nuan Nuan Star			sweet classic
Nuit du Cellophane 玻璃纸之夜原创设			classic sweet gothic ouji accessories
Nya Nya Lolita			classic sweet
Ocean Nominal			sweet
Ocelot			sweet
Orange Cat and Spring 橘猫与春天			classic
Original			classic
Original Project 初代企划			bags
Ouroboros			gothic
Parity Night PN家			sweet
Penny House			classic sweet
Pickpink			sweet
Pink Tutu			accessories
Pink Up			sweet
Pinky Girls			accessories
Pluto Doll Lolita | Babylon Gardens Lolita 副牌冥王星娃娃 巴比伦花园			sweet classic
Poetry’s poetrys诗说			classic sweet
Polar Star			wigs
Pussycat			sweet
Polyhymnia 颂歌女神			sweet classic accessories
Precious Clove			sweet ouji
Pretty Galaxy			gothic classic
Pretty Rock Baby			sweet shoes accessories
Princess Chronicles PC原创设计			ouji classic gothic
Princutess			sweet classic gothic
Private Plus			classic
Promise			classic
Psalm of Lyra			classic accessories
Psyche Manie 蝴蝶派对			gothic classic
Puff Candy Lolita			sweet
Pumpkin Cat			sweet gothic ouji
Pumpkin Planet Lolta 南瓜星球Lolita			sweet
Punk Rave			gothic
Puppet Night			sweet shoes
Pure Anthem			sweet
Pure Tea for Dream 白茶入梦			shoes
QT Forest			sweet
Quan Quan Sweet Lolita Sweets are Sweet 糖果很甜Lolita洋装店			sweet
Quaint Lass			classic
R-Series			classic ouji
Rabbit & Sheep			sweet
Rabbit Story			classic sweet
Ragdoll			sweet gothic
Rain City Lolita			classic accessories
Rain House			accessories bags
Raschel Gallery 拉舍尔画			classic
Red Maria			classic sweet accessories
Resailan 瑞斯安兰原创			sweet
Resplendent Galaxy			classic
Reve Irom Ri芮			classic
Rococo Cage Sugarblue			sweet
Roji Roji			accessories
Rokasea			sweet
Room No. 7 KIHOLS 七號室KIHOLS			classic accessories
Roraz			sweet
Roly Lily			shoes bags
Rose Maze			sweet
Rose Melody 蔷薇旋律家			classic
Rose Thorn 蔷薇荆手			accessories
Rotate Ballet			petticoats accessories
Ruby Rabbit			accessories
Sakura Hime 樱姬lolita原创			sweet
Sakya Lolita The Sands of Time 时之砂Lolita洋			sweet
Sara Bell			classic sweet bags accessories
Sea Silk			classic
Semi Lolita			sweet
Sentaro 仙太郎设计工作室			classic shoes petticoats
Serendipity 四时茶原创设计			classic
Sersi 瑟西的心事			classic gothic
Seven Baby			classic
Sheep Puff			bags shoes
Shimotsuki Sakuya 十一月咲夜			sweet classic accessories
Shirotori Lolita 白鸟原创设计			sweet accessories
Sibyl Heisei 平成魔女			sweet gothic classic
Sing a Lullaby For You			classic sweet
Sleep Doll 你别睡			sweet
Sleeping Hatter 沉睡帽匠			sweet classic
Snail 宇宙第一大蜗牛			sweet
Sniffs the Rose SR细嗅蔷薇L			sweet
Snowy Night 落雪夜			sweet
Soft Kitty 松松猫 SoftKT			accessories
Somnambulism 梦游症与猫头鹰呀			sweet
Song of Rhea 时光之歌 和风			classic accessories
Sosic Shop			shoes
Souffle Song Neverland Lolita			sweet classic gothic accessories
South Tower Fantasy 南塔幻想			classic
Southern Wood SW洛丽塔洋服设计店			classic
Spring Sun 春和日丽Spring			accessories
Star Cat Lolita 星辰猫lolita原创设计 Xingchenmao			classic sweet
Stardust Rose Boutique 星尘玫瑰馆			sweet
Statice Lolita Statice星辰花			gothic sweet
Stier Magier SSZ 金牛座魔法师			shoes bags
String Ball Cat 线球猫lolita原创设计			sweet
Sugar Teatime			sweet
Summer Afternoon 夏悟茶原创设计			classic
Summer Fairy 仲夏物语原创设计			sweet
Surface Spell			classic bags
Surface Spell Gothic			classic gothic
Susin			gothic classic ouji
Sweet Angel			sweet classic
Sweet Cake Lolita			sweet
Sweet Island 甜蜜岛屿原创设计			sweet classic
Sweet Sweetie 思维斯缇			sweet
Sweet Wood 月桂树			classic accessories
SY Lolita			sweet
T.Cutey			classic
Tailor Bunny 小裁缝巴			gothic classic
Tale Bringer 物语者原创洋装设计			gothic classic
Taman De Gu Shi Hui The Story or She 她们的故饰会			accessories
The Ann of April 四月安原创设计			sweet
The Dolls Daydream			sweet
The Full Moon of March 三月之满月			classic
The Girl in Picture Book 绘本少女			sweet
There Are Ghosts 有妖出没Lolita			sweet
Think Fly			classic
Thinking Sheep DozeSheep瞌睡羊			classic
This Time			classic gothic
Three Flower Cat 三花猫lolita原创			sweet
Time Endless 时光凝固Lolita			sweet classic
Time of Temple 时之神殿Lolita原创洋			classic gothic
Tiny Garden 小 小花园			classic
To Alice			sweet
Tragedy Night			accessories
Tululu			sweet
TuYe 双马尾的兔爷			sweet classic
Twig 温枝Lolita			sweet
Unicorn			classic
Unideer			classic
Valle dei Templi			sweet
Vancy 梵希			classic ouji
Vault Design			classic
VCastle			sweet
Visible Milky Way 銀河有跡可循			classic
Walnut Deer 胡桃鹿			sweet
Wanyeji Couture 万叶集couture			classic
Weihua 唯花词			classic
Whale Island			accessories
Wheat House			sweet accessories
Whital Alley			sweet
White Moon			classic
With Puji			sweet classic
Wonderland Wonderland浮世梦原创			sweet classic
Xanadu Faerie			sweet bags
Xiaolu Taoshuajiang 小鹿桃花酱			sweet classic
Xihe Studio 曦禾STUDIO			accessories
XM 小研酱与梦中城			sweet
Yang Lan 羊兰			sweet
Yidhra Yidhra夢之女巫			accessories
Yilia 伊丽娅 yilia lolita			classic sweet
Yinglizhisen Koi No Mori 荧鲤之森原创设计			sweet ouji
Yingluofu 樱洛芙			sweet classic gothic
Yolanda 悠兰达复古洋装店			classic sweet
Yotsuba 四叶工房原创洋服工作室			classic accessories
Your Gift yourgift洋装			sweet
Your Highness YourHighness永恒银河			gothic classic
Yupbro 优派瑞Lolita洋装			classic sweet accessories
ZeeYe ZeeYe在望			classic
ZJ Story			classic sweet
Last updated: 11/19/24

Notes

The translation of Chinese brand names to English names may vary upon the translator therefore the original Chinese name is included for reference. Some brands have official translations for the name; the official translation is always listed first.

For additions and corrections to the list, please leave a comment below!

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