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Lolita fashion originated on the streets of Japan and the style has become a global phenomenon. Lolita fashion gained extreme popularity in China over the last decade. With its popularity rose a ton of independent designers starting their own brands. These brands are pioneering the future of lolita fashion with their sheer quantity and creativity. Most Chinese indie brands operate on Taobao and Weibo, although a few do sell through their own sites.
One problem is that most of these brands only operate in Chinese making it difficult for many non-Chinese readers to find.
What is Taobao?
Taobao (淘宝) is a Chinese online shopping platform. Since the popularity of lolita fashion skyrocketed in China, hundreds of Chinese lolita indie brands started popping up. Most of the Chinese indie brands have their shops hosted on Taobao.
One downside of the website itself is it is not very foreigner-friendly. Therefore can be difficult to purchase from. Thankfully there are several ways to purchase from Taobao.
How to Buy From Taobao
There are several methods to buy items from Taobao:
Option A: Hire a shopping service
A shopping service is a middleman for your transaction. Each shopping services charges their own set fee on top of the items’ cost and shipping costs. The fees cover services such as handling translations, answering questions, packaging requests, etc.
Option B: Purchase from reseller
A reseller/retailer has their own website in English where you can purchase the items through their website’s shopping cart system. Resellers place markups on items for their convenience and are usually priced much higher than shopping services.
Customer service varies depending on the reseller. Some reputable resellers are 42lolita, Clobbaonline, and Wunderwelt Fleur.
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Option C: Buy from Taobao directly
Purchasing directly on Taobao is the newest and most difficult method. Orders will be sent to a designated warehouse and can be consolidated if purchasing from multiple shops. It is highly recommended to be able to read and/or write Chinese since you will be your own customer service agent if you need to send a message regarding your order(s). Most lolita shops operate on a pre-order basis which may require multiple payments throughout the process.
What is Weibo?
Sina Weibo (新浪微博), often shortened as just Weibo, is one of China’s largest social media/microblogging platforms. Most Chinese indie brands operate on Weibo since many of the main social media platforms such as Facebook, Instagram, and Twitter are blocked in China. On Weibo, brands often post about new releases, worn customer photos, and production status updates.
Chinese Lolita Brands List
There are hundreds of Chinese lolita indie brands to explore! With over 400 brands on this list, there is an aesthetic for everyone from dark to kawaii. Sweet lolita and classic lolita are by far the most popular styles. Gothic lolita and ouji are few in between, but have unique designs. Featured in this list are brands with original designs.
Use the search bar to filter the following major lolita substyles:
sweet
classic
gothic
ouji
Most of the shops listed make clothing, but you can also filter for the following item types:
Quan Quan Sweet Lolita
Sweets are Sweet
糖果很甜Lolita洋装店
sweet
Quaint Lass
classic
R-Series
classic
ouji
Rabbit & Sheep
sweet
Rabbit Story
classic
sweet
Ragdoll
sweet
gothic
Rain City Lolita
classic
accessories
Rain House
accessories
bags
Raschel Gallery
拉舍尔画
classic
Red Maria
classic
sweet
accessories
Resailan
瑞斯安兰原创
sweet
Resplendent Galaxy
classic
Reve Irom
Ri芮
classic
Rococo Cage
Sugarblue
sweet
Roji Roji
accessories
Rokasea
sweet
Room No. 7 KIHOLS
七號室KIHOLS
classic
accessories
Roraz
sweet
Roly Lily
shoes
bags
Rose Maze
sweet
Rose Melody
蔷薇旋律家
classic
Rose Thorn
蔷薇荆手
accessories
Rotate Ballet
petticoats
accessories
Ruby Rabbit
accessories
Sakura Hime
樱姬lolita原创
sweet
Sakya Lolita
The Sands of Time
时之砂Lolita洋
sweet
Sara Bell
classic
sweet
bags
accessories
Sea Silk
classic
Semi Lolita
sweet
Sentaro
仙太郎设计工作室
classic
shoes
petticoats
Serendipity
四时茶原创设计
classic
Sersi
瑟西的心事
classic
gothic
Seven Baby
classic
Sheep Puff
bags
shoes
Shimotsuki Sakuya
十一月咲夜
sweet
classic
accessories
Shirotori Lolita
白鸟原创设计
sweet
accessories
Sibyl Heisei
平成魔女
sweet
gothic
classic
Sing a Lullaby For You
classic
sweet
Sleep Doll
你别睡
sweet
Sleeping Hatter
沉睡帽匠
sweet
classic
Snail
宇宙第一大蜗牛
sweet
Sniffs the Rose
SR细嗅蔷薇L
sweet
Snowy Night
落雪夜
sweet
Soft Kitty
松松猫
SoftKT
accessories
Somnambulism
梦游症与猫头鹰呀
sweet
Song of Rhea
时光之歌 和风
classic
accessories
Sosic Shop
shoes
Souffle Song
Neverland Lolita
sweet
classic
gothic
accessories
South Tower Fantasy
南塔幻想
classic
Southern Wood
SW洛丽塔洋服设计店
classic
Spring Sun
春和日丽Spring
accessories
Stardust Rose Boutique
星尘玫瑰馆
sweet
Statice Lolita
Statice星辰花
gothic
sweet
Stier Magier SSZ
金牛座魔法师
shoes
bags
String Ball Cat
线球猫lolita原创设计
sweet
Sugar Teatime
sweet
Summer Afternoon
夏悟茶原创设计
classic
Summer Fairy
仲夏物语原创设计
sweet
Surface Spell
classic
bags
Surface Spell Gothic
classic
gothic
Susin
gothic
classic
ouji
Sweet Angel
sweet
classic
Sweet Cake Lolita
sweet
Sweet Island
甜蜜岛屿原创设计
sweet
classic
Sweet Sweetie
思维斯缇
sweet
Sweet Wood
月桂树
classic
accessories
SY Lolita
sweet
T.Cutey
classic
Tailor Bunny
小裁缝巴
gothic
classic
Tale Bringer
物语者原创洋装设计
gothic
classic
Taman De Gu Shi Hui
The Story or She
她们的故饰会
accessories
The Ann of April
四月安原创设计
sweet
The Dolls Daydream
sweet
The Girl in Picture Book
绘本少女
sweet
There Are Ghosts
有妖出没Lolita
sweet
Think Fly
classic
Thinking Sheep
DozeSheep瞌睡羊
classic
This Time
classic
gothic
Three Flower Cat
三花猫lolita原创
sweet
Time of Temple
时之神殿Lolita原创洋
classic
gothic
To Alice
sweet
Tragedy Night
accessories
Tululu
sweet
TuYe
双马尾的兔爷
sweet
classic
Twig
温枝Lolita
sweet
Unicorn
classic
Unideer
classic
Valle dei Templi
sweet
Vancy
梵希
classic
ouji
Vault Design
classic
VCastle
sweet
Visible Milky Way
銀河有跡可循
classic
Walnut Deer
胡桃鹿
sweet
Wanyeji Couture
万叶集couture
classic
Weihua
唯花词
classic
Whale Island
accessories
Wheat House
sweet
accessories
Whital Alley
sweet
White Moon
classic
With Puji
sweet
classic
Wonderland
Wonderland浮世梦原创
sweet
classic
Xanadu Faerie
sweet
bags
Xiaolu Taoshuajiang
小鹿桃花酱
sweet
classic
Xihe Studio
曦禾STUDIO
accessories
XM
小研酱与梦中城
sweet
Yang Lan
羊兰
sweet
Yidhra
Yidhra夢之女巫
accessories
Yinglizhisen
Koi No Mori
荧鲤之森原创设计
sweet
ouji
Yingluofu
樱洛芙
sweet
classic
gothic
Yolanda
悠兰达复古洋装店
classic
sweet
Yotsuba
四叶工房原创洋服工作室
classic
accessories
Your Gift
yourgift洋装
sweet
Your Highness
YourHighness永恒银河
gothic
classic
Yupbro
优派瑞Lolita洋装
classic
sweet
accessories
ZJ Story
classic
sweet
Last updated: 1/12/24
Notes
The translation of Chinese brand names to English names may vary upon the translator therefore the original Chinese name is included for reference. Some brands have official translations for the name; the official translation is always listed first.
For additions and corrections to the list, please leave a comment below!
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Hey!! Loved the idea of the list!! May I suggest some more brands?
-Hoshibako Works (accessories/classic/gothic)
https://world.taobao.com/dianpu/564054836.htm
https://weibo.com/u/6161408129
– MODO (shoes)
https://shop569629718.taobao.com/search.htm
– Tiny Garden (classic)
https://tiny-garden.taobao.com/
Thanks, I will add them in next time I update!
there’s a brand that makes shoes called Pure Tea For Dream! their TaoBao shop is:
https://shop545648807.m.taobao.com/?
and their Weibo is:
https://weibo.com/u/7567984576
Added, thank you!
one more to add on
La pomme 林檎物语 – ouji
(can customize measurement)
Added, thanks!
Amazing list! I would like to add a few of my favs:
soft kitty 松松猫 sweet/accessories
Alice halloween 万圣节爱丽丝: sweet/accessories
etratat 埃特勒塔 classic
LdA 天使之泪 Gothic/classic
reve irom classic
psych manie gothic/classic
genqi moon: sweet
Raschel Gallery: classic
no 22 white street 白街22号洋服: classic
Added, thanks