Now is an excellent time to support local black-owned businesses and black creators. While kawaii style is originally from Japan, the style has been on the global stage for the past 15+ years. Kawaii style includes lolita fashion, menhera, fairy kei, and generally colorful pastel styles. Now there are numerous overseas brands that were inspired by Japan’s unique fashion. Today I want to share with you some of the amazing black-owned kawaii brands! Here are 50+ black-owned kawaii brand you can support.
This majority of this list was curated referencing black creators. Please follow them as well!
Black Lolita Community (BLC) – This community operates as a safe space for black and dark-skinned P.O.C. lolitas to share experiences and advice pertaining to the African diaspora. Please be respectful of it being a safe space for those who are specifically black and dark-skinned lolitas.
Adorned by Chi is an clothing and accessories brand designed for misfits and magical girls. They also produce original magical girl manga series. Adorned by Chi has been featured on Afropunk, Blavity, Nylon, The Huffington Post, and Buzzfeed.
GDBee Art is a self-taught digital artist based in North Carolina. The majority of their works feature black subjects painted in beautiful vivid settings. Purchase their art through prints, apparel, books, and stationery.
Lilith et Adalia is a lifestyle brand created by a duo in New York City. They create one-of-a-kind pieces for in both adults’ and children’s sizes. Their gothic and classic lolita pieces are inspired by a mix of vintage, classic, whimsical, and elegant elements.
Kawaii Kogals Creations is an artist in Michigan. Their artwork is available on a various accessories such as leggings and home goods such as pillow cases, stickers, and mugs. One of their goals is to start fundraising for inner city families with children with special needs.
Ivy Frozen Productions has been creating garments since 2008. Their designs take inspiration from 40s, 50s, 60s, Victorian, Georgian, Rococo, and the Renaissance periods. Clothing is made-to-order and accept custom commissions as well.
VVednesdays is an artist currently based in San Antonio, TX. Their art is inspired by both happy and dark elements often featuring monster girls as the subjects. Art is available as prints, keychains, and apparel. They also create handmade bracelets.
Pixistix is a cosmetologist with the goal of “bringing more alternative hair options to the natural hair community one braid at a time.” They create colorful braided wigs and cute braid jewelry to match.
Sugar Trampoline is an independent clothing and accessories brand based in England. They started as a small jewelry brand and now have expanded to making garments such as bloomers and skirts. Bespoke orders are welcome.
Moshi Melon is a small group artists from south Florida. They design cute characters featured on prints, enamel pins, acrylic charms, apparel, and more.
*Moshi Melon is partially black-owned. The art seen on their IG and website is created by Ellis who is Latina. The crafts are created by Panda who is indigenous and Afro-Latinx; the crafts are usually one-of-a-kind and sold at conventions, so they are not listed on the website.
House of Aris creates what they call “slow fashion.” Started in 2018, this brand creates unique, bold, and avant garde clothing and accessories with an eye for patterns and textures. House of Aris is currently based in Vietnam.
Jadedisland is a kawaii writer and artist. Read her captivating words about the kawaii community through her eyes as a black femme creator. Hire Jadeisland for many writing services such as writing blog posts, conducting interviews, and consulting for creatives.
Star Whisp makes polymer clay charms, acrylic charms, stickers, buttons, and more. They also make illustrations with watercolor, acrylic, and gouache. Their designs are inspired by good magic, life, and all things spooky-cute.
Harajuku Tattoo is Florida’s only black woman-owned inter-sectional kawaii tattoo shop. Their designs are inspired by anime, magical girls, and more. Find their studio at 9951 Atlantic Blvd. Suite 312, Jacksonville FL 32225.
LABillustration is an Austin, TX-based illustrator creating art prints, enamel pins, and zipper pouches. They illustrate original works and create anime and video game fan products. 100% of their print sales will be donated to Black Visions Collective and BLM. All other proceeds will go back to other black-owned shops.
Bon Bon Magazine is an independent magazine about J-fashion and kawaii culture. The content in the latest issue (vol. 2) is centered around black, brown, and olive skin tones and how minorities make a difference in the kawaii community.