ATELIER PIERROT’s CEO and designer Ashizawa Yuko recently announced the launch of a new sister brand Vallée lys, The name is faux French for “lily of the valley.” Besides the name, no other information was given in the initial announcement, so I reached out to Ashizawa-san to ask about the brand’s concept. She replied “My hometown of Tateshina, Nagano, has white birch trees, mountains, valleys, and the town flower suzuran (lily of the valley). The brand's name comes from that flower. The atmosphere created from Tateshina’s mist surrounding the mountains and the fleeting, but earnest blossom of the lily of the valley inspired me to use light airy materials to express the feeling of my hometown through clothes. I created Vallée lys to embody the feelings my hometown inspires.”
The first three items released by Vallee lys include an OP, skirt, and cardigan. My initial impressions of the designs is it looks a lot like what PIERROT would release with a classic twist. Each piece is solid colored. The fabrics and colors are more airy than her PIERROT designs. The combination of chiffon and tulle layers are light and will flow elegantly when walking. The looser waist bodice and shirred waistbands maximize comfort yet still retain structure by defining with a waist ribbon.
The price point runs slightly less expensive than ATELIER PIERROT’s pieces. The OP is priced at 22,680 yen, the skirt is priced at 16,200 yen, and the cardigan is priced at 20,088 yen. Take note that these designs are fairly plus size friendly as the waist measurement for each is 100+ cm. The length will not be a problem for taller lolitas. There probably won’t be any prints from this brand considering the careful selection of fabrics, but it is also too early to tell. Sample pieces are now on display at ATELIER PIERROT’s Shinjuku store inside Shinjuku Marui Annex. Pre-orders are open now in-store and on their online shop. Vallée lys is worth keeping an eye on for classic lolitas wanting intricately layered solid pieces.