Japanese fashion magazine tulle（チュール）recently launched its official site. The site acts as a supplement to the magazine by distributing event information, behind the scenes content, street snaps, and more. The magazine will continue to be printed with the sixth volume coming soon.
Welcome to Houston, FOMO Factory! The FOMO Factory is an interactive art installation with 17 different rooms. Its concept is to “escape to childhood” by traveling back in time. First opened in Austin, TX, the pop-up has opened a second location at Houston’s The Galleria. It’s located on the third floor of the mall with a big sign hanging from the ceiling, so you can’t miss it. All of the rooms had a fun and vibrant theme. The colorful backdrops were perfect for J-fashion shoots.
I had a few friends visiting from out of town, so we decided to visit to escape the Houston heat. We arrived an hour before closing. They highly suggest having 90 minutes to experience the full exhibit (they’re right), but they were kind enough to let us in last minute. When you walk in, you’re greeted with a positive attitude from the staff and receive a name tag for time travel. What I liked about it was they were selling a whole experience not just a bunch of photosets. Despite the short time we had, I managed to get a few keepers. The lighting was actually pleasantly good. The founder and her father built the business together and it was interesting to hear the stories of how it was executed from her father since he constructed the rooms himself.
I had seen the giant moon piece from a few Instagram photos and chose to wear AP’s Holy Lantern to match it. I coordinated it in a really simple way with a bolero and ankle socks, so I wouldn’t overheat since Texas summer is intense.
Dress: Angelic Pretty Holy Lantern JSK
Outer: Na+H Long Sleeve Frill Bolero
Socks: Alice and the Pirates Torchon Lace Ankle Socks
Shoes: Alice and the Pirates platform pumps
Accessories: Baby, the Stars Shine Bright Favorite Ribbon Head Bow, Na+H Elegant Punk Studded Choker, Eyemirrror x under score Thorn Glasses
Unfortunately, they announced permanent closures of both the Austin and Houston locations yesterday. They are commenting that there are no plans to re-open, so those who didn’t get to to go will experience the ultimate FOMO. I was hoping to visit again, but thank you for the great experience FOMO Factory!
ATELIER PIERROT’s CEO and designer Ashizawa Yuko recently announced the launch of a new sister brand Vallée lys, The name is faux French for “lily of the valley.” Besides the name, no other information was given in the initial announcement, so I reached out to Ashizawa-san to ask about the brand’s concept. She replied “My hometown of Tateshina, Nagano, has white birch trees, mountains, valleys, and the town flower suzuran (lily of the valley). The brand's name comes from that flower. The atmosphere created from Tateshina’s mist surrounding the mountains and the fleeting, but earnest blossom of the lily of the valley inspired me to use light airy materials to express the feeling of my hometown through clothes. I created Vallée lys to embody the feelings my hometown inspires.”
The first three items released by Vallee lys include an OP, skirt, and cardigan. My initial impressions of the designs is it looks a lot like what PIERROT would release with a classic twist. Each piece is solid colored. The fabrics and colors are more airy than her PIERROT designs. The combination of chiffon and tulle layers are light and will flow elegantly when walking. The looser waist bodice and shirred waistbands maximize comfort yet still retain structure by defining with a waist ribbon.
The price point runs slightly less expensive than ATELIER PIERROT’s pieces. The OP is priced at 22,680 yen, the skirt is priced at 16,200 yen, and the cardigan is priced at 20,088 yen. Take note that these designs are fairly plus size friendly as the waist measurement for each is 100+ cm. The length will not be a problem for taller lolitas. There probably won’t be any prints from this brand considering the careful selection of fabrics, but it is also too early to tell. Sample pieces are now on display at ATELIER PIERROT’s Shinjuku store inside Shinjuku Marui Annex. Pre-orders are open now in-store and on their online shop. Vallée lys is worth keeping an eye on for classic lolitas wanting intricately layered solid pieces.